Brand Yourself Around Your Passions

Brand yourself around your passions.Without a doubt, the most long-term strategy you could possibly have as an online entrepreneur is building your own brand. And with this new business model, you literally ARE your brand. A brand is an asset that lasts a lifetime and is what gives you the ability to successfully launch any business idea or venture you want for decades to come.
When you step up as a LEADER, establish a brand around giving VALUE, and become a well-known presence on the web, people will naturally want to follow you and buy from you because of the trust and credibility you’ve cultivated.
So you want to start thinking about how you can create a brand that represents YOU and what you’re most passionate about sharing. This chapter will give you some great ideas and get the creative juices flowing, but if you’re still not sure about what your brand would be, don’t worry. Often times, this is something that unfolds naturally as you continue along your journey as a social media entrepreneur and blogger.
Building a personal brand online is really all about just ‘being you’ and sharing your unique personality, insights, knowledge, abilities, and skills. You’re building the core of your business around ‘you’ as a person. And this concept of building a brand around your personality is truly revolutionizing business in all areas.
Not only are more and more entrepreneurs branding themselves and creating entire businesses around their personalities, but now, so are big companies… If you notice, more and more companies are choosing a personality to represent their brand. They do this because people can RELATE to a personality much better than they can relate to a company. It makes a company safer and more trust-worthy in the eyes of their customers. So clearly, this is where the future of business is headed…
Now to get started, you’ll want to discover what you’re passionate about and what you feel your unique purpose or gift is… And THEN, we’re going to figure out how to take that passion and turn it into a business model that makes you money.
If you’re not sure what your passions are or what your purpose might be, I’m here today to help you…
I’d like you to take a few moments, sit still with your eyes closed, and feel into your body. Get centered and grounded and then take out a pen and paper. Ask yourself the following questions and write down the first responses that come to you (Do not over-think or over-analyze… Just allow the answers to come naturally through your writing):
 What do I love learning about?
 What am I naturally gifted at?
 What am I most passionate about?
 What do I get the most excited about doing or sharing?
 What do I feel my life’s purpose is in this moment?
10
 What motivates me in life?
 If money didn’t exist, what would I spend my life doing?
 What kind of information, ideas, or skills do I like sharing with friends, family, or colleagues?
Once you’ve spent some time writing down your answers, take a look at your notepad and see if there are any common themes or ideas that arose… Is there an answer that pops out at you? If so, great! If not, that’s also great… DON’T WORRY, it’ll come to you when the timing is right.